How to Build a Successful Blog

What makes a blog successful? I’ve decided to coin a new term to classify the success of a blog: TIM (Traffic, Impact, and Monetization).

I don’t care whether you’re writing to improve the world, for fun, or for cash, building a successful blog means you need to excel in at least one these categories…and preferably all three.

Traffic: You need somebody to read your content right? On-page and off-page SEO (back-linking) are tricky bastards.

Impact: Are you just filling up pages or are you providing useful content? Do people leave smarter after reading your blog? Are they entertained? If your blog is just a squeeze page to capture clicks, you’re not doing the world any favors, and that sort of content is slowly being pushed down in the SERPs.

Monetization: If you’ve got the first two categories covered this should be the easiest part, but it can always be improved upon. This is one of my favorite topics because there are so many fascinating ways to monetize a blog and who doesn’t want their blog to make money?

I’ve learned much about TIM the hard way (and I’m still learning), but I’ll share as many lessons learned as I can in this category of posts.

How to Come Up with Content for a Great Infographic

One of the best ways to attract interest in your blog is to publish an original infographic. Infographics are popular because the help visitors visualize data in a way that is interesting and engaging. Numbers can be boring. An infographic, though, is fun. Making an infographic isn’t always easy, though. You need to come up […]

Bloggers: Do You Need a Virtual Assistant?

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For me, one of the biggest challenges of blogging has always been the social media. Submitting to social bookmarking sites can be time-consuming and tedious. And I hate doing it. However, as a professional blogger, it’s not something I can ignore. So I spent right around 45 minutes a day submitting items to social bookmarking […]

How Much Should You Pay a Web Developer?

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While it’s tempting to go cheap when it comes to web development, doing everything yourself, sometimes it makes sense to hire a knowledgeable web developer. The boxes below shows average rates for a sampling of web development skills.  For a full rate breakdown by technical skill and geography, check out this freelancer hourly rate breakdown […]

5 Tips for Designing a Logo for Your Business

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While working on my journalism degree, I was required to take a class in graphic design. One of the assignments was to create a logo. The instructor wanted us to have an idea of the basic principles of graphic design, for those of us who might go on to create online, magazine and newspaper layouts. […]

How to Make Your Freelance Writer Happy

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One of the best things you can do for your blog is to keep your freelance writer happy. If you have regular freelance writers working for you, it’s a good idea to consider how you can build a good working relationship with them. Pay Them What They’re Worth Nothing says “appreciation” like fair pay. In […]

6 Tips for Writing Better Blog Content

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One of most important things you can do as you build a blog, whether the blog is for your business or the business is your blog, is to write better content. You don’t have to be a perfect writer to produce good content. As you consider how to improve your blog content, here are 6 […]

How Should You Pay Your Freelance Writer?

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When you hire a freelance writer, you will have to figure out how to compensate him or her. Setting up your relationship with a freelance writer is, in part, about how you plan to pay. There are a number of different arrangements that you can use to get started. Here are some of the options […]

What is Fiverr? A scam, a steal, or a little of both?

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So is it Fiver, Fiverr, or 5’er?  It doesn’t matter what you call it, it has the potential to impress you, disappoint you, and most of all entertain you.  But is Fiverr a legit freelancing site that can help your business? Well, let’s be honest, Fiverr is like a giant flea market.  You have to sift through […]

How to Coordinate Staff Writers

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As you build your successful blog, and as you establish relationships with staff writers, you will need to coordinate their efforts. A lot of the time, this means putting together some sort of editorial calendar. At the very least, it might mean discussing topic ideas ahead of time. You also need to figure out a […]

How to Set Up Your Relationship with a Staff Writer

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Please welcome Miranda, an accomplished author and friend who I’m thrilled to have landed as a staff writer on the Don’t Do It Yourself blog. It’s only fitting for both her and my blog that in her first post she talks about how to setup a relationship with a freelance staff writer! At some point, many […]