About Us

My wife will tell you I'm too picky. I prefer to think of myself as a critical thinker.

I'm the guy who spends hours researching electronics before buying, builds spreadsheets to compare credit card rewards, and yes, I once developed an RFP process for buying a car.

I mention this because that same analytical obsession is exactly what drives this website.

Meet our Founder

Hi, I'm Geoff. For over 25 years, I've advised executives at Fortune 500 companies, launched SaaS products, and run a bootstrapped consulting and software development firm.

I've always operated in the startup world, which means I've had to be selectively frugal and ruthlessly practical about every tool I bring into a business.

I started DDIY to share the research and analysis I was already doing for myself.

As AI and automation tools exploded onto the scene, that became my obsession. Not the hype, the reality. What actually works, what's overpriced, and what can genuinely save a small business owner time and money.

What We Do

We specialize in:

AI & Automation Reviews: Honest, in-depth looks at the tools promising to automate your business, with real analysis on ROI, ease of use, and who they're actually built for.
Software & Tool Comparisons: We do the tedious side-by-side research so you can make a confident decision without spending a weekend on it.
Hiring Guides: Whether you're looking for a freelancer, a virtual assistant, or your first remote hire, we've built practical guides on where to find talent and how to vet them without getting burned.
Automation Strategy: Beyond reviews, we help entrepreneurs figure out where automation actually makes sense in their business, and where it doesn't.

If you want to stop wasting money on the wrong tools and start using AI to actually get time back, you're in the right place.

Product Websites Are Biased

For almost any tool or service, you'll find five competitors all claiming to be the best. But they can't all be the best, so it's up to us to cut through the hype.

That means scouring reviews, dissecting feature lists, and doing the apples-to-apples comparisons that vendor pricing pages are specifically designed to make impossible.

That's what I do here. So you don't have to.

Our Team

Our success is a direct result of our dedicated remote-first team with talent scattered across the globe. Our leaders work out of Philadelphia and New York, while we have analysts based throughout the US, Europe, and the Philippines.